Guided By Voices – Let’s Go Eat the Factory

January 01, 1970

(GBV Inc.)

 

http://www.midheaven.com/label/gbv-inc

 

When the classic line-up of Guided By Voices reunited in
2010 for a national tour it was a crapshoot as to whether their brand of lo-fi
indie rock would still attract the masses or fall flat.   A string of sold-out performances coupled
with newly resuscitated group chemistry convinced bandmaster Robert Pollard to
eat his words – “No reunion, period.” – and head into the garage (literally) to
pound out Let’s Go Eat The Factory.

 

The result is a perfect amalgam of past and present; the
scratchy fidelity and lyrical whimsy that won hearts in GBV’s Bee Thousand heyday punctuated with
sonically forward tracks that pick up where the outfit left off in 2004 after Half Smiles Of The Decomposed.  The comeback kids intentionally set their
sights on the land of college rock with Pollard and co-writer Tobin Sprout
penning heady, humorous, and often extremely brief tracks aimed to entice
modern youth as much as please longtime fans; those trendsetters of the ‘90s
who now live and breathe the NPR mise en scène.

 

Let’s Go Eat The
Factory
resonates with GBV’s classic comicalness (“Donut For A Snowman”),
bursts at the seams with head-bobbing pop (“The Unsinkable Fats Domino”) and
showcases sonic dissonance in the most unique manner (“We Won’t Apologize For
The Human Race” and “Hang Mr. Kite”).  A
fifteen-year hiatus has done nothing but give this line-up of GBV enough time
out of the spotlight to be sorely missed.

 

Let’s Go Eat The
Factory
proves that the pioneers of lo-fi still do it best.

 

 

DOWNLOAD: “Spiderfighter,”
“Chocolate Boy” CLAIRE ASHTON

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