Bloody Beetroots – Romborama

January 01, 1970

(Dim Mak)

 

www.dimmak.com

 

Steve Aoki-approved Italian electronic producer, Bob Rifo,
better known as his Bloody Beetroots alter-ego, certainly has a wealth of cool
to cash in on. His new album, Romborama,
is out on Steve Aoki’s Dim Mak label (Aoki himself puts in an appearance on the
song “Warp 7.7”), and notables like The Cool Kids, The Locust’s Justin Pearson,
and Vicarious Bliss all help out to propel these fast and furious dance tracks
along.

 

But hell, Justice did what the Beetroots are doing without
any guest spots at all a few years ago, and managed to do it damn well. And
herein rests the problem. Yes, the Beetroots’ amalgamation of electro, techno,
house music, disco, and what the press release sentimentally calls “punk” is
spot-on in terms of energy, rhythm, and well-placed breakdowns. But you’ve
heard it all before. So the question remains: if this is just a rehash of the
same old neo-club anthems that are blasting through Cobrasnake-patrolled hot
spots every night of the week, but the production is on point, is it worth an
hour of your time? At times, no – for instance, “Awesome,” featuring the Cool
Kids, is a trite excursion into acid synth waves and forgettable lyrics. On the
other hand, “Have Mercy On Us,” a riff on classical music conventions, feels
relatively fresh and inspired.

 

So the Beetroots new album is something of a mixed bag. The
best thing to do is take it for what it is – a not always original, and
sometimes vacuous, collection of bass-heavy dance tracks – and just enjoy the
ride.

 

Standout Tracks: “Romborama,”
“Have Mercy On Us” JONAH FLICKER

 

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