Spoon Announce Vinyl Gratification Program With Independent Record Stores


As previously noted in this very space!

By Barbi Martinez, Blurt Intern

Two weeks ago, on July 1, we reported this story. For some reason, it is only getting picked up now, via such ahead-of-the-curve news portals as Pitchfork. Whatevs. Sorry you didn’t see it first time around. But since I’m absolutely worn out from our big-ass party this weekend featuring the Baseball Project and Drivin ‘N Cryin, I think I’ll just repost the original news, below. It’s all there for you, and yes, our store has the Spoon record for folks who wander in…



Once major label upstarts/then indie label heroes Spoon has become, once again, a major label upstart by signing to industry heavyweight Tom Whalley’s Universal-distributed Loma Vista, currently on a signing spree of well-regarded indie bands. The first blush in the alliance will be the (former indie label heroes) band’s They Want My Soul, due Aug. 5, but in a nod to their (former indie label heroes’) status, they also have decided to introduce what is being called the “Vinyl Gratification” program. Uh-huh.


According to Spoon

“The program turns the common practice of incentivizing digital pre-orders with “instant gratification” tracks by offering an indie-retail-only three-song vinyl 10-inch as an instant, well, Vinyl Gratification. Beginning July 15, participating independent record stores will be listed at vinylgratification.com. Fans who pre-order Spoon’s They Want My Soul will immediately receive the aforementioned limited edition 45 RPM vinyl 10-inch. But that’s not all, folks: On or after They Want My Soul’s August 5 release, those who bring their receipts back to the store where they pre-ordered will receive a stunning 180g white vinyl copy of the LP housed in a heavy 20-pt paper sleeve. Included on the 10″ is the first single from the album “Do You” which can also be heard here.”

Whoah. That’s a whole lotta spoonin’ goin’ on. Meanwhile, band mainman Britt Daniel says of the initiative:

A few weeks ago as we were figuring out how to roll out the new Spoon album I kept coming back to this: why do we incentivize people to buy our music from big outlets but we don’t extend the same courtesy to actual record stores? Case in point: why do we encourage listeners to buy early by offering “instant gratification” tracks for pre-orders of the digital album, yet there’s no special motivation for buying music from Waterloo or Reckless Records? And there’s no incentive to buy the format that so many of those listeners prefer—an actual physical item they can hold and read and play on a turntable.

So I came up with an idea, and today I’m pretty ecstatic to be able introduce the Vinyl Gratification program. It’s the first program of its kind; it encourages pre-ordering a vinyl copy of our new album They Want My Soul at independent record stores all over the US (and soon, internationally) by providing its own sort of instant gratification: a limited edition 10″ vinyl featuring three pre-release songs from the album that you can take home with you and put on your record player immediately. The great people at Record Store Day have generously offered to spread the word about the program and we’re launching with over 150 stores on board, well beyond our wildest dreams.

To rush this program into existence, we’re releasing the 10″ in a plain white sleeve, but rest assured we’re cutting no corners with regard to the audio. Have you ever noticed the difference in sound quality between 45 RPM and 33 RPM??? Yes, 33 RPM is amazing and warm, but 45 RPM on a larger format disc, with more physical representation of the music via record grooves, delivers even more stunning audio. We think the 10″s sound unbelievable, and we’re pretty sure you will too.

If like me, you’ve ever rushed home with a brand new record that you couldn’t wait to play—and couldn’t actually play until you slapped it onto your turntable—I hope the Vinyl Gratification program will bring back some magic for you. And I hope you’ll join us in supporting the independent record shops that have supported us for so long.

Not to mention the independent labels, yo. No word from the ever-classy/tactful Merge about all this, by the way. But you can bet interviewers will have plenty of questions for Daniel, so it will be interesting to see how he fields those assorted lobs and fastballs….
07/12-13/14 – Telluride, CO – The Ride Festival
07/18/14 – Louisville, KY – Forecastle Festival
07/25/14 – Seattle, WA – Capitol Hill Block Party
08/01/14 – Chicago, IL- Metro
08/02/14 – Chicago, IL – Lollapalooza
08/05/14 – San Diego, CA – Sleep Train Amphitheatre at Chula Vista*
08/08/14 – Los Angeles, CA – The Fairbanks Lawn of the Hollywood Forever Cemetery
08/10/14 – San Francisco, CA – Outside Lands
08/17/14 – Portland, OR – Musicfest NW
08/30/14 – Montreal, QC – Parc Jean Drapeau *
08/30-31/14 – Philadelphia, PA – Made in America Festival
09/02/14 – Washington, DC – Lincoln Theatre +
09/05/14 – Raleigh, NC – Hopscotch Music Festival
09/06/14 – Norfolk, VA – Norva +
09/07/14 – Boston, MA – Boston Calling Music Festival
09/10/14 – New York, NY – Central Park
09/11/14 – Pittsburgh, PA – Carnegie Music Hall of Homestead +
09/12/14 – Indianapolis, IN – Egyptian Room +
09/13/14 – Hamilton, ON – Supercrawl Festival
09/14/14 – Royal Oak, MI – Royal Oak Theatre +
09/16/14 – Chicago, IL – Chicago Theatre ^
09/17/14 – Milwaukee, WI – Riverside Theatre ^
09/18/14 – Madison, WI – Orpheum Theatre ^
09/19/14 – Minneapolis, MN – State Theatre ^
09/20/14 – St. Louis, MO – Pageant ^
09/21/14 – Lawrence, KS – Liberty Hall ^
09/23/14 – Tulsa, OK – Cain’s Ballroom ^
10/03-05/14 – Austin, TX – Austin City Limits Music Festival
10/10-12/14 – Austin, TX – Austin City Limits Music Festival
11/01/14 – Amsterdam, NL – Paradiso
11/02/14 – Hamburg, DE – Uebel & Gefarlich
11/03/14 – Basel, CH – Kaserne Reithalle
11/04/14 – Cologne, DE – Luxor
11/05/14 – Gent, BE – Vooruit
11/06/14 – Paris, FR – Trabendo
11/07/14 – London, UK – O2 Shepherd’s Bush Empire

* supporting Arcade Fire
+ with Hamilton Leithauser
^ with EMA


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