And YOU can come along for the ride!
To mark The Who’s 50th anniversary this October the band is prepping Who Hits 50, billed as “a year-long series of releases, promotions and events designed to capture the imagination of existing fans and the younger generation of fans through music, art, film and fashion.”
Well, all right then! Nothing like capturing imaginations and selling ‘em product —like yet another Greatest Hits collection to be released on October 28, 2014.
In anticipation of the celebrations, The Who are reaching out to fans and collectors around the world, looking for rare and lost recordings to complete a thorough trawl of their archives. The band is looking for rare radio and TV performances, home movies from gigs, extraordinary bootleg material, demos, unusual photos and memorabilia for their 50th anniversary releases. As the band puts it, “If you think it’s rare, we’d like to see it!”
For example, in 2002 the film “The High Numbers at the Railway Hotel” from 1964 was found in a loft in the Netherlands. This priceless snapshot of the band in their formative years shows that there is always undiscovered material somewhere.
Any item that is used will be fully credited on any release and the person with the most outstanding find will receive 2 VIP tickets for a show on the next Who tour. The contact for any fan wanting to get in touch is firstname.lastname@example.org