Indie Label Supergroup Alert! Numero Joins Forces with Secretly Canadian

Secretly Group

Call it strength in numbers! Able to leap tall record bins in a single bound and stop speeding major label MP3s with its bare hands!

 By Blurt Staff

 Archivally-minded auteurs Numero Group has announced it is joining forces with Dead Oceans, Jagjaguwar and Secretly Canadian, pairing, in the principals’ words, “one of the most important catalog brands in music with the triumvirate of labels releasing some of the most vital new independent music in the world.” No kidding. We here at Blurt have been huge fans of all four labels from the get-go, and have always felt that they stood for quality first and foremost.

 According to a press release, “Ben Swanson, Chris Swanson and Darius Van Arman, all partners in the Dead Oceans, Jagjaguwar and Secretly Canadian labels, are each joining Numero Group ownership as partners. Meanwhile, Numero Group will retain a unique marketing and A&R staff in Chicago, handling all creative and marketing aspects of the label, while Dead Oceans, Jagjaguwar and Secretly Canadian’s global A&R and marketing team will remain focused solely on those three labels. The labels will all utilize shared services, such as business and legal affairs, accounting, technology, and more.”

 The four labels will operate collectively as the Secretly Label Group. Secretly Label Group is headquartered in Bloomington, Indiana, but also has offices in Brooklyn, London, Chicago and Austin.

 About the transition, Numero’s Ken Shipley stated, “We’ve known Chris, Ben, and Darius since we were all on indie training wheels. Watching their companies grow from off-the-map vanity imprints to taste-making powerhouses has been a thrill to watch, and we’re pumped to join what we know will be a formidable bloc of important record companies for decades to come.”

 Dead Oceans, Jagjaguwar and Secretly Canadian’s co-owner Chris Swanson added, “Numero Group is the greatest reissue label in the world. Partnering with Ken and Rob is a dream come true. Their impeccable taste, unparalleled research acumen and keen business instincts are already making us a stronger, more well-rounded label group.”

  SC Distribution—an independent distribution company serving not only Dead Oceans, Jagjaguwar and Secretly Canadian but also indie labels such as Asthmatic Kitty, Captured Tracks, Constellation Records, Ghostly International, Sacred Bones, and Temporary Residence Limited—will be distributing Numero Group throughout the world.

[Memo to the Secretly Label Group folks: after the merger dust settles, don’t start crunching the budget numbers and decide you’ll be servicing the media exclusively with digital promos like some of your peers do… it’s a great way to undermine your support base, yo.]


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