Proposed Event Tax May Kill Coachella

 

But massive gathering of
the tribes may have already jumped the shark thanks to that ridiculous Tupac
hologram…

 

By Fred Mills

 

Rolling Stone is
reporting
that future Coachella festivals may not happen – or, more likely,
decide to relocate – if a proposed tax on event admissions reaches fruition in
Indio, the California location (at the Empire Polo Club) for both Coachella and
companion country-music event Stagecoach.

 

Writes RS: “In June, the Indio City Council declined the proposed tax.
However, councilman Sam Torres reportedly plans to launch a petition to put the
tax on the November ballot. According to Torres, the tax would add $18 a
ticket.

 

“‘We think this tax is outrageous for all the things we’ve done with Indio,’
[event organizer Goldenvoice president’ Paul Tollett told the Indio’s Desert
Sun
, with Goldenvoice citing the millions of dollars of taxable revenue the
festival generates each year. ‘If the tax initiative of putting $4 million to
$6 million onto Coachella gets on the ballot,’ Tollett said, “we’re going
to take off 2014; 2015 we’ll be at a new facility outside of Indio.'”

 

2013’s Coachella is already set for April 12-14 and April 19-21, although it’s
fair to say that despite it’s massive success to date, a lot of pundits have
speculated whether or not the festival has run its course aesthetically and isn’t
particularly unique among the legions of annual outdoor music gatherings. The “hologram
performance” of Tupac at this year’s Coachella, some suggest, was the event’s
jump-the-shark moment.

 

 

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