Who says print is
dead! Not BLURT!
By Blurt Staff
It’s called The
Universal Sigh and it’s a tabloid-sized, 12-pge newspaper about to be given
away for free by Radiohead as part of an ongoing promotion for their new album King Of Limbs. (Thanks to Pitchfork for
the tip.) Recall that the record is already out digitally and it arrives in
physical form next week via the TBD label, then followed May 9 by a deluxe
edition which the band is cryptically calling “a newspaper edition.”
So anyway, this particular newspaper – the front page is
pictured above, while the image below is from an eBay ad (keep reading) – is described
by the band along these lines:
“A website on the internet, where details of your nearest
vendor can be found, as well as more informations and a photogallery where we
will be posting photos and the lucky owners of the gratis tabloid are invited
to post pictures of themselves and their friends reading the newspaper in
locations diverse and unusual.”
So it’s both a physical artifact and a web portal – the
latter is located right here and it should have details on how to get a copy of
the paper, which also reportedly will be available next week, on March 29.
About that eBay item: somebody already got ahold of a copy
and put it up for auction – it netted $60. Yikes. Not sure if that’s the most
financially responsible purchase ever made….