How Jack White Rolls (his Record Store)

Erstwhile White Stripes mainman and owner of Third Man Records takes it
on the road…


By Blurt Staff


The one-of-a-kind
mobile record shop, potential live venue, DJ/merch booth and more that is THE
THIRD MAN ROLLING RECORD STORETM will begin a roving celebration of  the
 Third Man label‘s two year anniversary by rolling into Austin TX and
setting up shop in various locations throughout the March 16-20 music portion
of SXSW.



Since opening doors
in Nashville two years back, Third Man Records has had an enormously productive
run, releasing over 80 records in a mind-boggling array of limited
editions and vinyl innovations, hosting an incredible live venue where bands
can record direct to analog tape, launching The Vault subscription service,
opening a succession of pop-up shops.



And now for their
latest and greatest feat, the good folks of Nashville will be bringing the Third Man
experience to the people in the form of THE THIRD MAN ROLLING RECORD STORETM. A
brief glimpse of the store in the video below can give viewers an idea of how
much blood, sweat, and tears went into this machine. THE THIRD MAN ROLLING
RECORD STORETM is a one-of-a-kind, true
innovation in the world of record distribution and retail and the TMR staff
can’t wait to get it out on the road.





Some of the truck’s features include:



  • A full menu of Third Man merchandise including 45s, LPs, just like
    the label’s record shop in Nashville, and all new (and exclusive to the
    truck) Rolling Record StoreTM collectibles and souvenirs including t-shirts, tote bags, drinking accessories and all kinds of flare
  • two turntables and a microphone, the store will be playing from
    vinyl records from the TMR catalog as people shop, with guest DJs doing
    special sets
  • a high quality PA and amplification system with 8 channel mixer and
    electric outlets so singers and even full bands can plug straight into the
    truck from the outside and play wherever and whenever  the truck
  • Fully customized
    styling designed by Jack White in
    conjunction with an auto custom shop to
    reflect the look, feel, and panache of Third Man Records’ Nashville location and its famous pop up



Following its debut
at SXSW (details, locations etc. to be announced shortly), THE THIRD MAN
ROLLING RECORD STORETM will be out on the road regularly, hitting shows and
festivals and more. For its SXSW run, those who track the store down can expect
musical performances, guest DJs, exclusive records and merchandise (including 4
different tri-colors), giveaways and plenty of




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