And if we’re lucky,
some Bollocks-branded soap on a rope!
By Fred Mills
Ever get the feeling you’ve been scented?
That’s the only reasonable reaction to the news that the Sex
Pistols have an official unisex perfume scheduled to launch in the US on
Sept. 14. According to Billboard.com it will be packaged “in a striking,
tartan-topped bottle featuring the band’s classic ‘God Save the Queen’ imagery
[and] is a collaboration with Paris-based perfume brand Etat Libre d’Orange,
which licensed the Sex Pistols name from the band’s merchandising partner Live
The fragrance has been available since July in France, selling
for approximately $51, and once it hits these shores it will be available at Henri
Bendel in NYC. The Billboard report adds that plans are for a Never Mind the Bollocks-branded soap
later this year and possibly another perfume for 2011.
And yes, Malcolm McLaren would be proud: the Pistols
themselves are reportedly “closely involved” when it comes to making decisions
about what products will be officially licensed using the Pistols name or logo.