Gang Of Four Return w/New LP

 

Due in January, it was
funded via fan donations through PledgeMusic.

 

By Blurt Staff

 

Gang Of Four – founding members Jon King (vocals &
melodica) and Andy Gill (guitar & vocals), plus Thomas McNeice (bass) and
Mark Heaney (drums) – are set to release their first album of all-new material
in 16 years on Jan. 25. Bearing the semantically-provocative title Content and described as keying off “the
simple but tough and loud sound of drums, guitar, bass and vocals,” it’ll arrive
courtesty the venerable Yep Roc label.

 

“What we’re trying to do is keep it totally stripped
down, where everyone in the band makes an equally intense contribution,”
says King. “What I’ve been thrilled by over the years is that our music
still seems to make sense to our audiences, however old they are, and these
days they’re mostly under 30.

 

“They tell us that our music means something, that it
makes them want to go start a band. That amazes me. I would never have imagined
when we started off that we would have this impact after such a long
time.”

The album was written by King and Gill, and recorded and produced by Gill. The
band also partially funded the recording by tapping the fan-sourced utilities
offered by PledgeMusic (similar to IndieGoGo or Kickstarter). “We’ve always
said that musicians should get reasonably paid for what we do,” King tells
writer Ron Hart, in the new issue of BLURT, in a story about grassroots
fund-raising by musicians. “But the new model-where music is shared and
downloaded for nothing, where traditional record companies are doomed but where
technology-based intermediaries like Apple, who don’t invest a cent in talent
and are making almost all the money-means that it’s no longer possible to earn
any money from recorded music.”

 

The album will be available in a standard CD release and on
vinyl. It will also be available in the Ultimate
Content Can
– this contains the new album on CD, a book version of an art
piece Jon and Andy have done on ceramic tiles depicting the last 40 years of
world history, a book of lyrics, a book of Rotoscoped photographs of the band’s
emotions, phials of band members’ blood and a scratch and sniff booklet which
reflects the key areas of human activity. 

 

 

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