Outside Lands Goes YouTube-ing

 

To be the first-ever festival webcast on the YouTube site. Dig those trademarks!

By Blurt Staff

Another Planet Entertainment, Superfly Productions and Starr Hill Presents, in a
partnership with the San Francisco Recreation & Park Department, today
announced that YouTubeTM will stream live the Outside Lands Music & Arts
Festival to viewers in the US. The live webcast will be featured on
youtube.com/outsidelands beginning Friday, August 28th – Sunday, August 30th.
The festival coverage will include performances from Dave Matthews Band, Jason
Mraz, Thievery Corporation, The Dead Weather, Silversun Pickups, Raphael Saadiq,
Cage the Elephant, Atmosphere, among others.

The tradition of
marrying music and technology continues to be a foundation of the Outside Lands
Music & Arts Festival. “We are proud to feature Outside Lands as the
first-ever live streamed festival on such a powerful and recognizable platform
as YouTube,” said Richard Goodstone of Superfly Productions. Created by Superfly
Marketing Group in partnership with YouTube and The T-Mobile® myTouchTM 3G, the
webcast will mark the first time YouTube has streamed a major event live on its
website.

“Music and many of the
artists performing at Outside Lands have always found a home and audience on
YouTube,” said Ross Hoffman of YouTube Strategic Partnerships.  “We’re thrilled
to bring this incredible live music festival to everyone in our community who
won’t be there in-person to experience the show”. In addition to live streaming
directly from the festival, fans will be able to access an archive of selected
performances and highlights on Youtube’s Outside Lands channel.

 

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