DIRECTV Gets Down @ SXSW

 

 

Exclusives include Von Bondies, Airborn Toxic Event,
Ben Harper, Echo & the Bunnymen and others.

 

By Blurt Staff

 

 

DIRECTV, will be at SXSW for
a third year to bring DIRECTV customers SXSW Live, a live television
broadcast of the celebrated music event airing exclusively on DIRECTV’s original
entertainment channel, The 101® Network.  The special,
broadcasting live in HD and 5.1 surround sound, airs March 20-21 beginning at 5
p.m. EST.

 

 

Hosts Matt Pinfield and Robin
Dorian will take viewers through two full days of festival coverage and live performances.
Confirmed acts at press time include The Airborne Toxic Event, Ben Harper
and Relentless7, Billy Bob Thornton and the Boxmasters, Carlene Carter, Ed
Harcourt, Echo and the Bunnymen, Forever The Sickest Kids, Juliette Lewis and
the New Romantiques, Lenka, The Oak Ridge Boys, The Proclaimers, Shiny Toy Guns,
Shwayze, Solange Presents Sol-Angel & The Hadley Street Dreams, Third Eye
Blind, Tinted Windows and The Von Bondies (pictured). Additional acts will be announced in the coming
weeks.

 

 

In addition to more than 16
live concert performances, the special will also include backstage interviews
with the industry’s hottest up-and-coming and established artists,
behind-the-scenes coverage and remote reporting from hot spots throughout the
festival – all designed to make viewers feel as if they are at the festival
itself. 

 

 

“For the third year in a row,
DIRECTV customers will be able to experience SXSW Live with a front-row
seat and an exclusive look into one of the premier music festivals in the
world,” said Eric Shanks, executive vice president of Entertainment for
DIRECTV.   “Not only is this larger-than-life television special
another free perk that only DIRECTV customers get to experience, there’s the
added enjoyment of seeing many up-and-coming acts in their first television
appearance ever before taking the next step to stardom.”

 

 

 “We are thrilled to
continue our annual partnership with DIRECTV for this special live broadcast
event,” said Roland Swenson, managing director of SXSW Festivals and
Conferences. “Advancing our long tradition of innovation, DIRECTV allows us to
offer an amazing quantity and quality of video and sound coverage on multiple
platforms live from our event.  SXSW Live elevates our festival
above and beyond the expected, making the SXSW experience available to millions
of people around the world.”

 

 

The broadcasts will originate
from updated state-of-the-art venues featuring The Bat Bar, a modern music
club, and the traditional Lonestar Lounge. Both venues have been constructed
from the ground up in the Austin
Convention Center to host
the exclusive SXSW Live performances on DIRECTV.

 

 

Last year’s show featured
rising superstar Katy Perry, British hip-hop sensation Dizzee Rascal, renowned
producer/songwriter Daniel Lanois, English popsters The Ting Tings and
legendary Los Angeles
punk rockers X. The inaugural broadcast in 2007 included indie rockers The
Bravery
, Swedish hipsters Peter, Bjorn & John, infamous reggae
and dub music pioneer Lee “Scratch” Perry and punk godfathers The Buzzcocks.

 

 

[Von Bondies photo credit: Jim
Newberry]

 

 

 

 

 

 

 

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