New U2 Album On Sale at Amazon

 

Do the math: a million
pre-orders @ $95 a pop x 9 weeks = a lot of interest accrued!

 

By Fred Mills

 

 

Okay, okay, so that’s a deliberately misleading headling.
Technicaly, it’s a PRESALE. Got your attention, however, eh?

 

 

Frequenters of Amazon.com, or at least those who have bought
music from the online mega-retailer, received a curious early Christmas present
in their email inboxes this weekend: an opportunity to place a pre-order for no
less than five versions of the forthcoming U2 album, No Line on the Horizon, which we previously brought you details on
at BLURT.

 

It’s due March 3, but that’s not stopping Amazon from
getting in some pre-emptive moves, sales-wise. And they’re pitching it as a
friggin’ Christmas gift – or rather, a “certificate” you can print out and wrap
up for the U2 fan in the house.

 

 

 

 

According to the email:

 

 

Dear Amazon.com
Customer,

Because you’ve purchased music or products related to U2,
you might like to know that U2 has officially announced that their new album,
“No Line on the Horizon,” will be released on March 3, 2009.

Amazon.com has all five versions available for pre-order today. Order one for
yourself, or surprise your favorite U2 fan by tucking a printable certificate
in his or her stocking.

 

 

Now THAT is ballsy.

 

So let’s see just exactly what these five versions will be,
according to Amazon, along with the regular price versus the advertised
pre-order price.

 

 

Version One: $13.98
list price, Amazon price $9.99

This version is the standard album CD in a plastic jewel
case w /24 page color booklet.

 

Version Two: $35.98
list price, no discount

This version features the album CD in a cardboard folded
sleeve w/ a 36-page color booklet and fold-out poster, as well as a new film
from Anton Corbijn featuring the music of U2, available as exclusive
downloadable content.

 

Version Three: $49.98
list price, no discount

This version features the album CD in a special 60-page soft
cover magazine-style book as well as a new film from Anton Corbijn featuring
the music of U2, available as exclusive downloadable content.

 

Version Four:  $95.98 list price, no discount

This version is a deluxe limited-edition-collectors item:
packaged in a special box, album CD in a cardboard folded sleeve w/ 36 page
color booklet and fold out poster. Box also includes 60-page hard cover book
plus an additional fold-out poster and a DVD of the new film from Anton Corbijn
featuring the music of U2 in a slip case cover.

 

Version Five: $17.98
list price, no discount

This version is 2 vinyl discs in a folding sleeve with
16-page oversized booklet.

 

 

Like we said – ballsy. We’ve heard of “value-added” items
(remember that quaint term from back when labels started putting enhanced
content, bonus EPs and DVDs, etc. on new releases?), but some of this kinda,
um…. takes the cake, hubristically speaking. Ladies and gentlemen, start your
credit cards!

 

Let’s not forget that bloated limited “U2 Deluxe Edition”
box that came out earlier this year to accompany the expanded reissues of the
band’s first three albums. Here’s the Amazon product description just to remind
you:

 

 

This limited edition collectible U2
Deluxe Edition boxset is handsomely constructed in a sturdy hardbound shell,
measuring 5 3/4″ (width) x 2 3/4″ (spine width) x 5 7/16″ (tall)
and comes with the newly remastered and expanded 2 CD deluxe editions of the
bands first three albums BOY, OCTOBER and WAR, plus room for a fourth (not
included). Re-mastered from the original audio tapes, each deluxe includes a
disc of b-sides, live tracks and rarities, and the packaging on all three
titles has been restored and expanded, with new liner notes for each record,
previously unseen photos and full lyrics. This set also comes with a limited
edition, exclusive 18’x24′ full color replica poster from the bands
[sic] beginnings,
recreated just for this boxset.

 

 

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