a fantastic marketing tool, or a potentially bottom-line crippling blunder… or
By Blurt Staff
Thought they’d try to weasel out of it,
didn’t you? The makers of Dr. Pepper, that is- way back in the spring they
announced they’d give a soft drink to every person in America if Guns N’ Roses’
Chinese Democracy comes out before
the end of the year. (At the time, Axl Rose issued a statement, saying he was “surprised
and very happy to have the support of Dr Pepper.” ) And you know the rest: the record is indeed coming
out, next week in fact, and all this week there are special listening parties being
held in selected cities across the country (read about that HERE).
Dr Pepper plans on dispensing free sodas.
Well, on November 23 – and only on November 23 – thirsty Americans can
log on to the official Dr Pepper Web site and register
all of their vitals, so that the company can mail them a coupon for a free
20-ounce can of the drink.
Once that coupon arrives in the mail, redeem
it wherever Dr Pepper is sold. The last step in the process, according to the
soft drink’s press release: “Drink your Dr Pepper slowly to experience all 23
flavors. Dr’s orders.”
Registration for the free Dr Pepper coupons
is available only for 24 hours, beginning at 12:01 a.m. ET on November 23, and
the coupons will have an expiration date of February 28, 2009. Obviously, there
is a coupon limit – one per person.