Jack White: Things Go Better w/Coke Redux


mainman goes 007 with the soft drink giant.

By Fred Mills




Remember that 007 theme song we told you about that Jack
White was creating for the upcoming James Bond Flick Quantum of Solace? The one with Alicia Keys guesting? The UK
news media is reporting that Coca Cola has licensed portions of the song “Another
Way to Die” for use in an international ad campaign – Coke Zero will be
temporarily re-named Zero Zero 7 (that would be 007 to all you
numerically-challenged readers).


You can view the ad, which is clearly an homage to the whole
stylized Bond-babes-noir aesthetic, HERE.


Recall that back in 2005 White also did an ad for Coke (not
a shabby payday, to say the least) and he commented at the time to the NME that he was attracted to the idea of
creating a new song if it was an “interesting” commercial but that he “certainly
wouldn’t want a song that I’d already written to be used on a commercial.”


You can view that decidedly White Stripes-ian (visually speaking)
ad below. Do we detect a strong Small Faces influence in the music?





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