Don’t you think calling a soft drink “Coke
Zero Zero 7” is a dumb idea in the first place?
By Fred Mills
Friday brought word that Jack White’s OO7 theme song “Another Way To Die,”
which was commissioned for the Bond Flick Quantum
of Solace, had been plucked for a new Coke Zero commercial in a co-branding
promotion with the film.
Apparently White was not consulted in the matter, however, as this morning
his management issued a statement to that effect and that White does not
endorse the commercial.
“Jack White was commissioned by Sony Pictures to write a theme song for
the James Bond film Quantum Of Solace,
not for Coca Cola,” said White’s handlers. “Any other use of the song
is based on decisions made by others, not by Jack White.”
“We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its
White had previously done music for a Coke commercial but has gone on record
as saying that he prefers to treat that as a separate project rather than have
pre-existing music used in ads.