magazine in debt and asking readers to help out.
By Fred Mills
With issue #29 of West Coast magazine Arthur en route to the printer — the mighty underground music, arts, politics
and culture mag will feature Sparks on the cover — the publication has officially
run of of money and has accumulated significant debt. So in an ingenious
stroke, owner Jay Babcock (who, as you may remember, acquired Arthur about a year ago in the aftermath
of a falling out with his original business partner that had left the mag up on
blocks for an extended spell) is soliciting donations to keep it afloat.
He’s also got a deadline: July 1. Read on, and get those
PayPal accounts fired up.
From Jay Babcock:
One year ago I ran up my credit cards and borrowed money from friends
and family in order to buy out my ex-partner in Arthur. Since then I
have maxed out my personal and business credit cards to service that
debt and to start up publication of Arthur again. We have worked very
hard with very little resources: some of us could afford to work pro
bono, others could afford to work at well below market, still others
couldnÃƒÂ¢Ã¯Â¿Â½Ã¯Â¿Â½t afford to work for Arthur but did it anyway.
Still, we have bills to pay, and debt to service. Starting up again
costs money. And my credit cards are now maxed out.
On the heels of lower than expected ad sales (although they are
trending up), increased production and distribution costs (higher
quality printing and paper, higher fuel costs, increased printrun),
and an ÃƒÂ¢Ã¯Â¿Â½Ã¯Â¿Â½under-performing non-magazine productÃƒÂ¢Ã¯Â¿Â½Ã¯Â¿Â½ (the Living Theatre
dvd, for which weÃƒÂ¢Ã¯Â¿Â½Ã¯Â¿Â½ve sold less than 25% of the printrun since launch,
received zero reviews or notices, etc), spiraling debt service
payments (now $2k a month) on startup costs, and most importantly ZERO
NEW BACKERSÃƒÂ¢Ã¯Â¿Â½Ã‚Â¦ weÃƒÂ¢Ã¯Â¿Â½Ã¯Â¿Â½ve finally reached the point where
WE HAVE NO MORE MONEY.
If we donÃƒÂ¢Ã¯Â¿Â½Ã¯Â¿Â½t obtain at least $20k in the next six days, ARTHUR is done.
Our long-term prospects are good, if we are fortunate enough to make
it through this rough patch.
Please help. No donation is too small.
Our preferred method of payment is Paypal. It is a free service to
buyers, and enables you to pay directly By VISA, MASTERCARD, AMEX,
DISCOVER or from your checking account or debit card. You can also
convert foreign currency to U.S. dollars. Signing up only takes a few
Please use PayPal to make a donation to editor at Arthurmag.com