Video Premiere: Arrica Rose & the …’s “Whole Lotta Lows”

Track from new album, due out early September.

By Blurt Staff

We’ve featured gifted singer-songwriter Arrica Rose plenty of times here at BLURT (such as HERE and HERE), so it’s always a pleasure to note the impending arrival of a new record. Arrica Rose & the …’s latest full-length release, Low as the Moon, is available Sept 8th on pOprOck records, and we’re happy to premiere a terrific new video from it. It was directed by Rose, Shot + Edited by Jen Bail and Arrica Rose, and stars young Isla Grace (who, we suspect, has quite the future performing in front of the camera). Check out “Whole Lotta Lows”:

Low as the Moon’s 13 originals were produced by Dan Garcia, whose aim was to achieve “a warmth and fidelity we associate with old records, but with the addition of omnichord and ambient synths and textures.” Factor in Rose’s dreamy vocal style and cinema-informed brand of lyricism, and you’ve got a remarkably compelling album.

The backstory: “Rose was born in Southern California’s San Fernando Valley. She grew up listening to big band, classic rock and folk (her parent’s record collection) as well as punk and all its post-punk related genres (her own collection). And she loved all equally. Her first band, however, was an all-girl punk-rock trio she started with friends as a teenager. Upon graduating high school, Rose took a short hiatus from music to attend film school. While in film school she kept gravitating back to music, scoring her own shorts as well as her classmates. After graduating college she made the decision to make music her main focus and put together the backing band that would eventually become The …’s. She also started her own label (pOprOck records) to release her recordings and still does so today.

“In addition to her music projects, Rose is founder of I HEART Inc, an artist- operated non-profit organization that raises money for charitable programs via creative projects and events. I HEART Inc helps independent artists give back to their community and in the process exposes them to new audiences as well as fellow artists utilizing their art to effect change. Rose has garnered an amazing team of sponsors and supporters for these projects and events including Willie Nelson, Crosby Stills and Nash, Iron & Wine/Sub Pop Records, Rachel Maddow, Jack White, Fran Drescher, Jackson Browne and many more. Currently, Rose travels back and forth between Los Angeles, where I HEART Inc and The …’s are based, and Oakland where her alt-country project, Dear County, is based.”

You can check out some more of the new album at her Bandcamp page.

Arrica Rose on the web: https://arricarose.com/

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