Track Premiere: Outrageous Cherry “I Believe in Sunshine”

Crucial new 7” single en route from the Burger braintrust…

By Blurt Staff

Rather than blather on about this publication’s editor’s long-standing admiration for Detroit sonic auteur Matthew Smith—we could wax ebulliently at length about his equally long-standing (like, since the early ‘90s) combo Outrageous Cherry, or his participation in alt-country mavericks the Volebeats, and certainly his myriad production and engineering exploits—allow us to simply introduce the new O.C. track “I Believe in Sunshine,” from the group’s new single that arrives via the estimable Burger label:

Some background follows below. The song at hand was originally done back in 1968 by a band called A Passing Fancy, and if that name fails to sufficiently register, don’t despair—Smith knows his deep cuts, so you can leave the driving to him. Was the psych-pop combo singing about a physical paramour, or perhaps one slightly more lysergic? Who knows! Who cares! You’ll be a believer.

More is en route, we suspect, with this sort of chemical inspiration.

The Backstory: Named after a brilliant red hair dye, Detroit’s Outrageous Cherry mixes garage rock, psychedelic and indie pop into a timeless yet distinctive sound. The band started as a recording project in 1992 but blossomed into a full-fledged group when singer/guitarist/producer Matthew Smith (who also performs in the country tinged Volebeats) began performing live backed by a full band in 1993. Outrageous Cherry’s wistful noise-pop debuted with a limited-edition 7″ of “Pale, Frail Lovely One” on the local Third Gear label. Later came 1994’s Outrageous Cherry and 1997’s Nothing’s Gonna Cheer You Up.  In 1999, the band released Out There in the Dark via Del-Fi’s new music imprint, DF2K. The group moved to Alan McGee’s Poptones label for 2001’s prog- and space rock-influenced The Book of Spectral Projections, which Rainbow Quartz reissued the following year., the band subsequently serving up two 2003 releases for the label, Supernatural Equinox and the Stay Right Here for a Little While EP.

What came next for the increasingly prolific combo? How about 2004’s Why Don’t We Talk About Something Else EP, 2005’s Our Love Will Change the World and 2006’s Stay Happy. In 2009, the band released their ninth album, Universal Malcontents, followed quickly the following year by Seemingly Solid Reality.

Somewhere in the middle of all this the BLURT braintrust caught O.C. at SXSW one year and all those years of record collecting were reaffirmed with one of the most brilliant sets we’d ever witnessed during the annual Austin music fest.

In 2014, Outrageous Cherry returned with Digital Age, a more lo-fi set of songs released by Burger Records. Which brings us up to the new single. Rumor has it we should get ready for a new full-length as well…

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