Prince’s New Album Drops at Tidal; Non-subscribers Stream for Free

Prince.

Prince.

There’s actually some potential in them there purple hills…

By Uncle Blurt

HitNRun Phase One is now the name, and saving Jay-Z’s Tidal streaming service is the game—for Prince, that is. As previously reported at this website, The Artist recently signed up with Tidal, which since its announcement and launch had lapped up onto murky shores, subscription-wise. But Prince is nothing if not a huge potential draw, and the album boasts classic Prince jams alongside contemporary dance motifs, additionally featuring guests Rita Ora, Lianne La Havas, Curly Fryz and Judith Hill. (Who?)

The big news 4 U: even if you are not currently subscribed to Tidal, and there appears to be a lot of you who are not, all you have to do is sign up for a free 30-day trial with the service and you’ll be able to listen to it. It is, er, entirely up to you whether or not you decide to cancel after those 30 days, or even give them a credit card that is slated to expire at the end of this month.

Rolling Stone reports that Prince will also be offering “a new Purple Pick of the Week with subscribers, with Prince personally curating new tracks, rarities and other exclusives from his vast musical vaults to unveil each week on Tidal. The first Purple Pick of the Week is “Stare,” a funky track that previously popped up on Spotify without warning. Tidal will also be the exclusive home of Prince’s immense catalog.”

All snarkiness aside, this archival plundering just might be the kind of artist strategy that could make an otherwise too little/too late project like Tidal a positive force. We’ll see if any of the other artists, the uber-traditionally-minded Jay-Z in particular, follow suit.

Okay, over to you, Bob Lefsetz! Meanwhile, let’s go crazy…

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