Is That Jim James and Brittany Howard in the Chipotle Ad?

Jim Brittany

Magic 8-ball sez: All signs point to yes.

By Barbi Martinez

Mexican fast food chain Chipotle Mexican Grill – which, by my way of thinking, is way more GringoMex and authentic Mexican – has had a tough couple of years, so naturally the p.r. rehabbing continues apace. The latest installment? Some cutesy animated videos, like the one below featuring two kids with competing beverage stands. (Hey, I had my own lemonade stand not that many years ago, and for some reason my aunts and cousins were my best customers!). What ups the ante for us hipsters, however, is the fact that the Alabama Shakes’s Brittany Howard and My Morning Jacket’s Jim James are heard covering “I Want It That Way” on the clip’s soundtrack. And if you recognize that as a Backstreet Boys title, go directly to the head of the class….

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