Indie darling overeacts and thrills her core supporters…
By Blurt Staff
What, you think that header was joking? The new Bjork album Vulnicura was slated for a late March release and anticipation was running high despite her previous one, 2011’s Biophilia, barely scraping its way into the Top 30 charts. But over the weekend the new record’s tracks leaked, resulting in a mad scramble from the Bjork camp to go ahead and institute damage control by releasing it digitally.
Bjork herself posted to her Facebook page about it:
dear websitefolks , fans , tweeters and my music supporters on all the sorts of www :
vulnicura will be rolling out worldwide over the next 24 hours !!
i am so grateful you are still interested in my work !!
i appreciate every little bit !!!
That’s good news for fans, but bad news for Bjork’s label and distributor since they are having to scramble to get the physical version(s) into stores; currently the target date for release is March 3, and plans are to bump the date up even sooner if possible. That no doubt applies to the CD version; vinyl pressing plants are so backed up at the moment that the likelihood of a rush job on the Bjork LP is pretty slim.
Here’s a funny wrinkle to the whole thing: the ever-astute Gawker.com’s headline read “Bjork releases Album to Combat Leak, Because She’s Badass.” Er, no, Gawker that’s not the reason. It’s because she’s scared shitless about losing income and someone on her management pressured her into doing it.