ROCK & ROLL SURVIVOR Joe Grushecky

No surrender: now 100%
independent as a recording/touring artist, Pittsburgh’s favorite son looks back on three
decades in the biz.

 

BY REV. KEITH A GORDON

 

Joe Grushecky is a true rock ‘n’ roll survivor, the talented
singer, songwriter, and guitarist first bursting onto the scene in 1979 with
his band the Iron City Houserockers and their critically-acclaimed debut album,
Love’s So Tough. By the time the band
released a follow-up in 1980’s Have A
Good Time But Get Out Alive
, Grushecky had sharpened his songwriting skills
to a razor’s edge, and his intelligent blue-collar anthems mixed muscular,
guitar-driven rock with elements of blues and soul like nobody before or since.

 

After two more albums that earned great reviews but sold few
copies, the Iron City Houserockers called it a day. Grushecky, a Pittsburgh
native, returned home to Steeltown and resumed his day job as a teacher working
with at-risk youth, a position that he has pretty much held ever since. He
stayed out of music for the better part of a decade, returning with a new band
– Joe Grushecky and the Houserockers – which included his old ICH bandmate Art
Nardini on bass, and released the acclaimed Swimming
With The Sharks
album.

 

Twenty years and eight albums later, Joe Grushecky is still
rocking at an age where many musicians have retired and started collecting
social security checks. He hasn’t had a label deal in 15 years, Grushecky and
his long-time manager and his compatriots the Houserockers going it on their
own, braving the tidal changes that have assaulted the music industry by
rocking harder. Through the years, Grushecky has continued to hone his craft as
a songwriter, and if fame and fortune have eluded him, he remains committed to
music as a powerful creative force. Meeting him in 1995, and asking why a
50-year-old man would give up his job to hit the road with a band (for his American Babylon album), Grushecky
simply smiled and said, “it’s rock ‘n’ roll, man, it’s rock ‘n’
roll….”

 

East Carson Street is Grushecky’s first album since 2006’s A
Good Life
, and his first with long-time band the Houserockers in six years.
After venturing out on his own for an album, what did Grushecky want to
accomplish with East Carson Street?
“I wanted to have a really good band record,” says Grushecky. “I
approach every record the same, try to make it the best record that I can at
that particular time. I got lucky this time because I’d been on a hot streak
writing, and it was a very relaxed record to do.”

 

Grushecky also took a different tack in the recording of
this album, which is also the first in years to feature a new band line-up.
“We took our time and worked on it, and were under no pressure to deliver
it,” he says. “I wanted a record to showcase the talent of the band,
especially since we’d gone through our first personnel changes in a while. We
lost three guys and brought two guys in, my son being one of them.” Gone
are guitarist Billy Toms, percussionist Bernie Herr, and harmonica player Marc
Reisman, who also dated back to the Iron City Houserockers days. The addition
of guitarists Johnny Grushecky and Danny Gochnour has brought an even heavier
rock ‘n’ roll sound to Grushecky’s songs.

 

Of the new line-up, Grushecky says “the rhythm section
is great, we have a certain feel, and we play like a band. This time the guys
really expanded a little. We approached the record differently, recording this
time…I don’t want to compare myself to Bob Dylan, but the last couple records
that we recorded with the Houserockers, we wouldn’t rehearse them. I’d go in
and write the song the night before and we’d record without rehearsing, which
made the guys more nervous than it made me. This time, I gave them all the
songs in advance and we worked on them.”

 

The different strategy towards recording East Carson Street resulted in uniformly
consistent and inspired performances by the band on what might be Grushecky’s
strongest set of songs to date. With the songwriting, too, Grushecky changed
his usual modus operandi and collaborated on material with a number of outside
writers. For the first time, he has also traveled to Nashville to hook up with some of the city’s
more talented wordsmiths.

 

“One of my friends, John Esposito, is the head of
Warner Brothers in Nashville,” says
Grushecky, “he’s a Pittsburgh
guy, and he and I are friends, and we’ve been talking about me trying to bust
into the songwriting thing. I went down there a little more than a year ago,
and I was down there for three hours and was already writing songs with Big
Kenny and Debbie Allen. Since then I’ve been going back and writing with Al
Anderson [formerly of N.R.B.Q.], he’s probably the best-known guy; James House;
and a bunch of other people. It’s been fun and I’ve been enjoying it. I didn’t
know if I’d like it or not, but it’s been a positive experience so far.”

 

One of Grushecky’s past collaborators – some guy by the name
of Springsteen – makes a re-appearance on East
Carson Street
, co-writing the song “Another Thin Line” as well as
singing on the song and playing guitar on two other tracks. The two have
frequently put their heads together on songs, and they share a GrammyTM award
for their 2004 song “Code of Silence.” “He casts a long
shadow,” says Grushecky of Springsteen. “When you play with Bruce,
you have to be pretty confident in what you’re doing or else he’ll overwhelm it
– not that he attempts to – with the strength of his personality. We always
have a blast when we play together.”

 

East Carson Street was released by Schoolhouse Records, Grushecky’s independent label. Through his
lengthy career, Grushecky has been signed to major labels, indie labels, and
done it himself (with a little help from his friends). Although this
independence brings a certain amount of creative freedom, it also has its
drawbacks. “Being independent is a huge plus for me, but the drawback is
that you don’t have anybody working your record,” he says. “Your
chances of getting on radio are diminished, your chances of being in any major
publications get slimmer…especially once you get to be a certain age, I think
that a lot of people look at people our age and think that ‘their best days
have come and gone.'”

 

In the 30 years since the release of the first Iron City
Houserockers album, Grushecky has seen drastic changes in the music industry. “The
music industry is in a state of flux, but music itself is more popular than
ever,” he says. “There’s probably more music than ever being sold,
more music consumed, it’s just not in the formats that we have known all these
years. The digital thing has pretty much taken over.”

 

“It’s been pretty interesting, watching it all develop,”
he adds. “I do this thing with kids every year at a middle school, so it’s
14-and-15-year-olds, and when I first started about ten years ago, barely
anybody downloaded…if they did download, they were hesitant to admit it, but
the majority of kids purchased CDs. Last year I did it, and out of 200
students, only about six people said they bought CDs. I went on this spiel
about having the physical thing in your hand, do you enjoy the artwork and the
lyrics, and they said ‘naw, we just want a back-up of the ones we like in case
our computer crashes.'”

 

Luckily, the changes in the music industry caused by the new
digital era can be beneficial to indie artists like Grushecky. “The Internet
keeps guys like myself in business,” he says. “Anybody can email me,
say anything…good and bad, but people contact me on a weekly basis and make
nice comments about how much the music has meant to them through the years.
With this record, I got a lot of European orders and orders from all over the
United States, so it’s been really working well.”

 

The addition of his son Johnny to the Houserockers band has
proven to be a smart move on the part of the veteran rocker. “It’s been
great,” he says of Johnny. “Watching him play in his own band, it
makes you realize why you picked up a guitar in the first place. They love to
play music, they want to hear their sound, they want to be creative.” As
for Johnny’s role in the band, Grushecky adds “he brings an incredible
amount of energy and excitement to the band. The cool thing about it is that
you get to see two generations of musicians up there on stage.”

 

Although he may never enjoy commercial success commensurate
with the critical acclaim that he’s received through the years, Grushecky is
satisfied with the work that he’s done. “I’ve been fortunate enough to be
able to write good songs,” he says. “This record in particular, I had
a lot of confidence in the songs that I was writing.” Looking back over a
career that can boast of better than a dozen great albums, Pittsburgh’s favorite son concludes, “this
new record is as good as any record that I’ve done.”

 

 

 

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