Enviro-music Initiative Launches Today

 

Artists include Pearl
Jam, Bonnie Raitt, Jack Johnson, Philip Glas and a slew of others.

 

By Blurt
Staff

 

Patagonia
Inc., the environmentally minded apparel company, has formed the Patagonia
Music Collective, teaming with a slew of environmentally minded artists, natch:
Musicians on board thus far include Pearl Jam, Jack Johnson, Bonnie Raitt and
Jon Cleary, Maroon 5, Philip Glass, Zac Brown Band, moe., The Bad Plus, Blitzen
Trapper, Mason Jennings, John Scofield, Piers Faccini, Switchfoot, Brett Dennen,
Sun Kil Moon, Umphrey’s McGee, Ben Solee, RaRa Riot, Spoek Mathambo, Taj Mahal,
Toad the Wet Sprocket, Drive By Truckers, Bobby Long, String Cheese Incident,
Ki: Theory, Moondoggies, Vusi Mahlesela, Disco Biscuits, O.A.R., Ziggy Marley,
Los Lobos, Dawes, Abigail Washburn, Big Head Todd & the Monsters, Brandi
Carlile, Laura Jansen, Medeski Martin & Wood, Robert Randolph and the
Family Band and many more.

 

At www.patagonia.com/music, exclusive
tracks from the artists will be sold at $.99 each, with net proceeds going
directly to the environmental organizations of the artists’ preference. The
Patagonia Music Collective will launch with 22 tracks bundled into two volumes
of 11 tracks each. It will continue as a long-term project, with one new
benefit track and three emerging tracks to be released each subsequent week.
Exclusive benefit compilation albums will be available at varying intervals at Patagonia stores worldwide.

 

In a
statement, marketing VP Rob BonDurant of Patagonia commented, “Musicians have
been interested in partnering with Patagonia
on our environmental work for years, but we didn’t have the right platform to
work together effectively. The Music Collective provides us with a way to
partner directly with enviro-minded artists and to engage their fans in environmental
efforts. It’s truly a new model for green giving.”

 

Added
founder/owner Yvon Chouinard, “My hope is that fans see their favorite
artists supporting the environment and want to get involved themselves. The
groups these musicians are supporting are the ones that are ultimately going to
save the planet. Patagonia’s hopeful other
musicians will see that by just donating a song they can easily provide their
favorite enviro group with a new stream of financing.”

 

Tracks
will be available at the above site, through a dedicated iPhone app and a web
widget at participating artists’ websites.

 

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