Metric Crowdsources New Remix Album

 

 

Top 10 remixers to be
awarded $1000 prize. Winners announced early next year.

 

 

By Blurt Staff

 

Metric have partnered with Indaba Music, Topspin and RCRDLBL.com
to launch a remix program designed to source an entire album’s worth of remixes
of the songs from their album Fantasies. The album, which was shortlisted for the 2009 Polaris Music Prize for Album of
the Year, and won the Alternative Album of the Year at the 2010 Juno Awards,
will undergo a reinvention at the hands of
Indaba
Music’s musician community. The band will pick its favorite remixes of each of the
album’s 10 tracks.

 

 

Metric believes that directly
engaging their fans, as well as Indaba Music’s community, will provide them an
ideal forum for sourcing remixes while at the same time deepening the
connection with their supporters. The band’s decision to self-release Fantasies in 2009 in approximately 20 countries across 5 continents without the
backing of a record label marked the beginning of a new chapter in their career
and has given rise to an explosive growth in the band’s worldwide profile and
popularity. Despite becoming the first band to achieve their first ever top 20
hit at US commercial radio without label support (a feat they repeated with
their second single) and a slew of other impressive accolades, above all else
Metric credits the tenacious support of their fans as being most responsible
for taking the band to new heights.

 

 

Says Metric, “We’ve always
believed that if we could just cut out all the extraneous middle men and
interact as directly as possible with our fans that we would win. The more we
engage with them, the better we do. The more we do it, the better it gets! With
people in 205 countries and territories able to participate in remixing Fantasies,
this will become the thing we’ve done with the furthest reach to date. We know
how many talented musicians there are around the world that are just looking
for a chance to be heard and this seemed like a good way to potentially offer
some of them an opportunity to see that happen!  We’re super excited to
see what’s going to come of it!”

 

 

Not only is the program
forward-thinking for the band, the program also marks a first for Indaba Music,
as Topspin Media’s direct-to-consumer sales technology will be incorporated
into all Metric remix competition pages. A long standing Metric collaborator,
Topspin’s involvement will enable fans and musicians to purchase advanced stem
packs straight from each contest page for $1.99/song, providing musicians with
dozens of isolated stems, and thus enhanced sonic flexibility. Additionally, as
with all Indaba Music remix programs, the competition will also offer a free
basic set of stems for each song.

 

 

Nate Lew Head of Marketing,
Business Development at Indaba Music said, “More than a third of Indaba
Music’s users spend over $1,000 annually on instruments, equipment and offline
tools. Clearly they invest in their craft, and we’re thrilled to be working
with Metric and Topspin to offer our global community of musicians, many of
whom are active remixers, with a musician-specific version of the Fantasies record
(via advanced stems), as well as an incredible career opportunity.”

 

 

Entrants should register at http://www.indabamusic.com/studio_access/metric.

 

 

 

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